Product leader with 7 years growing fintech and consumer products at Capital One. Now I build with AI, for small businesses and passion projects that have organically grown to over 10,000 users.
New York, NYProduct strategy · Growth · Hands-on builderGet in touch →
Selected work
2020 – present
2026 – present
Putting AI to work for small businesses
Freelance AI consulting
I sit side by side with small-business owners, realtors and contractors, to find the back-office tasks that eat their week, then automate them with AI agents built around how they already work. My engagements are ongoing: alongside the automations, I monitor how each business shows up in Google and AI search and keep improving it.
3Local businesses, realtors and contractors
Back officeInvoices, job costs and review requests automated
OngoingGoogle and AI-search monitoring
Claude APIClaude CodeAgentsCRM integrationLocal SEO
Operations
Invoices in, job costs tracked
Invoices that arrive by email are read and entered into the business's local CRM with no manual data entry. An agent then tracks each job's actual costs against the estimate given to the customer.
Result: improved expense and job-cost tracking
Reputation
Automated review requests
When a job closes, every customer automatically gets a review request. The request suggests topics they might mention, like the service they had and their town, which helps the business show up in local search.
Result: steadier reviews that support local search
Local search
Getting contractors found on Google and in AI answers
For roofing and siding contractors: keyword research, an audit of Google and AI-search placement across the service area, and a report on how to rank. An agent-run tracker maps top search terms and contractor rankings town by town.
Result: ongoing monitoring of Google and AI-search placement
2026
A World Cup bracket game that grew to 10,000+ users
World Cup Bracket Challenge
I built and launched a full-stack prediction app where fans fill out World Cup brackets and compete against friends, with a custom win-probability model behind the scenes. It grew organically, and I shipped releases daily based on what players asked for.
Taking Shopping Offers to new markets and partners
Capital One · Strategic Segment Product Lead
I owned revenue, revenue per user and active-user rate for strategic segments of Offers, a merchant-funded rewards product. I led the launch into the Capital One Canada mobile app with four developers and sign-off from legal, privacy, servicing and Canada leadership, and used business cases and A/B tests to win expansions with six cobrand card partners.
An attribution engine that lets advertisers buy card-linked offers
Capital One · Emerging Products & Businesses
I led three engineers to build an internal engine that matches cardholder purchases to merchant offers. It gave the Cardholder Offers team the attribution it needed to sell card-linked offers to advertisers. I also scoped the Discover servicing and card-personalization experiences during the acquisition, with keep, rebuild or retire recommendations.
+10%Merchants on platform
3Engineers led
DiscoverAcquisition experience scoping
AttributionTransaction matchingDiscovery
2026
Agents that do recurring work on their own
Polish News Digest · Fantasy league commissioner
A scheduled agent reads five major Polish-language outlets and writes a weekly English digest, published to Substack, with outlet bias labels and notes on where coverage of the same story diverges. I also built an AI chatbot that serves as the "commissioner" for my fantasy football league.
End-to-end brand work for an independent realtor: logo concepts, a luxury editorial website, and a full product requirements document for a production build of the site on Next.js and Tailwind.
LogoIdentity concepts
SiteEditorial HTML website
PRDSpec for a Next.js/Tailwind build
BrandingHTML/CSSNext.jsTailwind
What I bring
Three ways I work
Product & growth
I turn ambiguous growth opportunities into launches: business cases, A/B tests and KPIs that get partners, legal and leadership to yes, then the revenue to show for it.
Hands-on building
I ship my own products and agents with Claude Code, Next.js and Supabase, and I write my own SQL. I don't need to wait on a team to test an idea.
Small-business AI
I find the admin work that eats an owner's week and automate it, then turn search and AI visibility into plain-language plans they can act on.